Resident of Technopark “Idea” digital-production company SmartHead took the first place in the ranking of outsource production companies. The ranking is issued by the Agency Tagline (with the support of Agency Pichesky and portal Sostav.ru) for the first time. The higher the player in the rating is, the more bandwidth it has, more dependable, produces higher quality products and better fit into the timeline. Most of the players from the Top-10 are present in other rankings of Tagline that speaks to their credibility among a wide range of experts.
The ranking is formed on the basis of a survey of outsource contractors with production in Russia or a significant share of Russian-speaking clients and their customers.
To construct the ranking have been evaluated the quantity and quality of subcontractors contacts with major agencies and production companies and confirmed by both parties successfully completed projects for major brands, as well as revenue of subcontractor received from this type of interaction.
Filled business performance indicators, as well as the assessment by experts and moderators of Tagline of portfolio, client list (and the level of super subcontractors, and scale / the fame brands, on which subcontractors have worked on, in conjunction with them) and other important factors influenced at the final position of the company in the ranking.
It should be noted that the company SmartHead established in the Business Incubator of Technopark “Idea” in 2007. Now it is located on commercial areas of Technopark. SmartHead provides development services in the premium segment of the market of Internet-advertising. The company’s customers include more than 50 Russian and international advertising agencies, such as Red Keds, Leo Burnett, Saatchi&Saatchi, Instinct (BBDO), HAVAS and others. Together with these agencies, the company is implementing more than 40 projects a year in the field of digital advertising. The end users of the company’s services are clients more than 90 multinational brands. Among them, Honda, Unilever, MasterCard, McDonalds, Coca-Cola, Volvo, UniQlo, Yamaha, Panasonic, Audi, Samsung and many others. The uniqueness of the company lies in the formulation of processes and the application of the attitudes of significant corporate developments in the field of digital marketing.
