Igor Zilberg was included in the TOP-100 – the Head of the company SmartHead – resident of Technopark “Idea”. Igor is the only representative of Tatarstan in the ranking, based on the data presented on the website http://2013.tagline.ru/.
In the first three rankings are Artemy Lebedev (Studio of Artemy Lebedev), Igor Ashmanov (“Ashmanov and Partners”), and Vitaly Bykov (Red Keds).
The ranking of key persons of the market of web-development and digital-marketing Tagline-2013 is issued by the Agency Tagline for the third time. It includes top managers and leading specialists of digital agencies, web studios, design studios, advertising and creative agencies, as well as players of the related market place - management system website / content (CMS), hosting providers, etc.
The concept of “key” includes a few basic parameters that were evaluated person in the rating: fame, influence and authority. For a more objective assessment of the fame and activities of persons in the questionnaire of voting it has not been specified companies that they represent.
The study considered only the market of custom development projects, which is part of marketing communications of companies in the digital, and excluded the entire segment associated with custom web development of autonomous Internet projects with their own monetization.
For reference:
The company SmartHead was established in Business Incubator of Technopark “Idea” in 2007. Now it is located in commercial areas of Technopark. SmartHead provides development services in the premium segment of the market of Internet advertising. The company’s clients include more than 50 Russian and international advertising agencies such as Red Keds, Leo Burnett, Saatchi&Saatchi, Instinct (BBDO), HAVAS and others. Together with these agencies, the company sells more than 40 projects per year in the field of digital advertising. End users of the company’s services are clients of more than 90 transnational brands. Among them are Honda, Unilever, MasterCard, McDonalds, Coca-Cola, Volvo, UniQlo, Yamaha, Panasonic, Audi, Samsung, and many others. The company’s uniqueness lies in the setting processes and applying approaches characteristic of significant corporate developments in the field of digital marketing.
The press-service of Technopark “Idea”
Photo by Business Online
