On the 25-26 of September specialized professional conference “Marketing of success” is held in Kazan.

Series of conferences are held in 11 cities of Russian Federation with support of Russian leading industrial groups and organizations - Chamber of Commerce and Industry of Russian Federation, Guild of market analysts, Russian Academy of marketing, Russian partnership of regional BTL-agencies, Russian Academy of Direct-marketing, also “Trout & Partners” agency (Russia and CIS) and many others.

Authors and speakers are leading specialists in the sphere of BTL and non-traditional marketing which have great work experience in Russia and foreign countries, authors of many published works, developers of modern innovations. Aleksey Sukhenko and Vadim Shiryaev are in ten of leading advisers for Russian marketing (version of magazines “Business Secret”, 2005-2006 and “MARCS”, 2006-2007).

Master-classes on the subject of “Innovative marketing” will be held in Innovative Technopark “Idea”. Within the framework of project holding of round work table is planed in Chamber of Commerce and Industry of Tatarstan Republic on the subject of “Marketing of territory” with the participation of conference experts, also representatives of Chamber of Commerce and Industry of Russian Federation and small- and middle-scale businesses of Republic for urgent problems of marketing orientation for region, where Director-General of Innovative Technopark “Idea” Yushko Sergey Vladimirovich will make statements on the subject of “Advancement of Industrial Park “Himgrad”.